Inspirational.

Bakers Oven

The initial brief from Bakers Oven seemed simple enough – to review their
existing POS. But, as we learnt more about them, we recognised a much
greater opportunity for Bakers Oven to establish a strongly differentiated
brand – a brand celebrating the traditional virtues of fresh bread, baked
on the premises every day.

Bakers Oven rose to the idea and asked us to develop concepts for a new
retail environment. We went back with a detailed spec covering all aspects
of the interior, signage and POS, which we then applied to a pilot store in
Pitlochry. The trial was a great success. So much so that it’s now being rolled
out across the entire chain, creating a unique presence for Bakers Oven
among high street bakers.